1940s & 1950s: Birth of a legacy
In the late 1940s, Alfred William Green and his son John worked as construction laborers on soldier settlement farms in Victoria. Recognising an opportunity, Alfred launched his own construction business around 1948, named AW Green and Sons, along with sons John and Gerald, and Lawrie joining in later years. This era witnessed the construction of more than 500 dairies for the Soldier Settlement Commission, spanning various regions across Victoria. The family expanded their repertoire by building private dairies as well over this time. Alfred Green passed away on 22 November 1960, aged 60 years.
1960s: Hard work and good fortune
Alfred’s sons, John and Lawrie, assumed greater responsibilities in the late 1950s and early 1960s, which saw them leading dairy construction projects across the state. In 1964, Lawrie and Thelma branched out on their own, forming LH&TO Green, winning a contract to construct 10 dairies in the Heytesbury Settlement. This marked the establishment of a new, consistent team within the business. In 1968, the business was challenged by a drop off in work from the drought, yet it persevered through creative thinking and persistence. When the drought broke and work picked up again, Lawrie worked with the Rural Finance Corporation to help design the first herringbone dairy.
1970s: Branching out
The 1970s witnessed GreenCon’s expansion into civil projects, with Civil Engineer Ross Wilson joining the team to lead this transition. The company secured contracts for kerb and channel work, civil engineering, and bridges, embracing more complex undertakings. Noteworthy projects included the construction of numerous bridges and large-scale structures like the Camperdown Saleyards. The mid-70s also marked the end of the Soldier’s Settlement dairies, the business constructing over 400 in the Heytesbury settlement alone.
1980s: Diversification
The 1980s brought about further diversification through the acquisition of J W Blake and Son, a rural store in 1981. The next generation officially joined the business, with James taking on the role of construction engineer. This era saw the construction of major freestall barns, bridges, civil works, and other agricultural and industrial projects. The business underwent a significant transformation, expanding its capabilities and expertise.
1990s: A new era
The 1990s marked a shift in leadership, with James assuming the role of Managing Director. GreenCon continued its journey, focusing on larger projects in agriculture, civil engineering, and industrial ventures. The company’s adaptability and expertise ensured its sustained growth and success. Some significant projects included the Bonlac Beverage Plant in Cobden and a number of 50-bail rotary dairies in South West Victoria and South East South Australia.
2000s: Growth and expansion
The 2000s saw GreenCon’s involvement in mining projects due to the emergence of gas companies in South West Victoria. The company embraced larger and more diverse projects, emphasising concrete and construction expertise. The decade also brought a name change to “GreenCon,” capturing the essence of their work. They tackled projects spanning from dairy facilities and feedpads, commercial buildings to gas plant infrastructure works.
2010s: Continuing success
Throughout the 2010s, GreenCon’s commitment to excellence persisted. They undertook a diverse range of projects, including rotary and robotic dairy facilities, gas plant work, and civil projects. The company’s reputation for quality work and innovation remained steadfast. Notable achievements include constructing automated feed pads, robotic dairies, and industrial facilities.
2020s: Continuing the Legacy
Entering the current decade, GreenCon continues its legacy of excellence. The company undertakes complex projects across various sectors, demonstrating its adaptability and commitment to innovation. With a rich history spanning over 70 years, GreenCon remains a reliable partner for construction and concrete needs, honouring its roots while looking toward a future filled with new opportunities.